Luxor Karaoke Bar

September 22, 2022

Luxor Karaoke Bar: Integrated Marketing Assets

The Brief:
To develop a suite of promotional assets for a uniquely, themed nightlife destination. The challenge was to balance the venue’s Egyptian aesthetic with the high-energy requirements of social media advertising.

My Role:
I provided end-to-end creative production, integrating custom graphic design with lifestyle photography and video. I focused on creating high-contrast, multi-part layouts, designed specifically for social media discovery and event promotion. Some designs cut into 3, 6, or 9 pieced images and then hyper targeting each piece to a different demographic.

The Result:
A versatile library of marketing assets that effectively communicates the venue’s unique personality and drives reservations and walk-in traffic.

IG Page: https://www.instagram.com/luxorkaraokebar

ClientLuxor Karaoke BarLocationGeorgia, USAShare

Content for Instagram & Youtube

Puzzle Pieces for Instagram
These images are shown in their published state. The gridlines show how the images were posted to IG’s feed in quick succession using 9Square, an app that cuts one image into 1, 3, 6, or 9 squares for Instgram. We then wrote separate copy for some or all of the pieces.

This let us hyper-target different demographics with a single image. It also stopped the scroll and got people wanting to piece together what mysterious puzzle was part of, especially when a piece only had partial event info.

Customized Font
Developed in Illustrator, the custom Luxor typography was designed for adaptability. The bold ‘X’ serves as a signature element, allowing for dynamic layouts across diverse advertising campaigns. This identity was highlighted to respect the bar’s 17-year history of edgy, atmospheric excellence while providing a fresh visual direction for its current era.