The Brief:
To establish a powerful, cohesive brand identity for a multi-business plaza. The goal was to create a high-impact visual presence that could scale across diverse advertising channels, from social media and print to large-scale billboards, while capturing the unique spirit of the venue.

My Role:
I provided end-to-end creative direction and full-scale production management. This included scriptwriting, talent casting, filming, and editing. video, I led the design of a comprehensive advertising package, including social media assets, print collateral, billboard designs, and ticket layouts.

The Result:
A complete, multi-channel marketing launch. Delivering a consistent visual identity across 5 video assets and 30+ graphic advertisements, I provided the client with professional assets capable of driving massive local engagement.