The Brief:
To build a comprehensive digital presence and content engine for a growing financial education brand. The goal was to create a consistent YouTube presence while simultaneously building the technical infrastructure for paid online courses and e-commerce distribution.

My Role:
I served as the lead producer on a 1 year contract. This included the end-to-end production of 68 high-quality video assets and released scheduling. I led development of the brand’s digital infrastructure, including full website design, e-commerce implementation for distribution of additional courses.

The Result:
A fully operational, scalable digital business. By integrating content creation with a robust e-commerce and web platform, I provided the client with a complete, automated revenue engine capable of sustained audience growth.