The Brief:
To create a parody of Smokey & The Bandit as an episodic narrative-driven video series. The goal was to use a nostalgic, character-based concept to drive organic reach through social media.

My Role:
I provided end-to-end production management, concept development, scriptwriting, casting, and on-site filming. I led the creative direction from initial concept through to post-production and delivery.

The Result:
A highly successful viral campaign that achieved over 250,000 views within the first five weeks of release on Facebook and YouTube, demonstrating the power of nostalgic narrative-driven content in driving massive digital engagement.